Google SEO keyword research for Discovery Sahara Tours — USA market
My recommendation is to focus on specific Morocco tour keywords that attract American travelers who are likely to request a quotation or book a private tour, rather than trying to rank for the broad term “Morocco.”
I checked your website, discoverysaharatours.com. It already lists multiple itineraries from Marrakech, Fes, Casablanca and Errachidia, including a seven-day Marrakech-to-Merzouga tour. These existing tour pages provide a good starting point for SEO.
Discovery Sahara Tours
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One important limitation: I can research the relevant keywords and your website’s visible content, but I cannot confirm exact US monthly search volumes from the available results alone. I will distinguish strategic recommendations from metrics that still need to be verified in Google Keyword Planner.
1. Highest-priority keyword opportunities
Priority below is my SEO strategy assessment, not a measured search-volume ranking.
| Target keyword | Booking potential | Recommended page |
|---|---|---|
| Morocco private tours | High | Main private tours page |
| Marrakech to Merzouga desert tour | High | Marrakech–Merzouga itinerary |
| Morocco Sahara Desert tours | High | Sahara tours landing page |
| 7 day Morocco tour with Sahara Desert | High | Seven-day itinerary |
| 3 day desert tour from Marrakech | High | Three-day tour page |
| 4 day Marrakech to Merzouga tour | High | Four-day tour page |
| Luxury desert camp Morocco | High | Luxury camp or desert experience page |
| Morocco family tour packages | High | Family tours page |
| Private Morocco tour with driver | High | Private tours page |
| 10 day Morocco itinerary with Sahara | Medium–high | Ten-day itinerary |
| Morocco honeymoon tour package | High | Honeymoon page |
| Authentic Morocco cultural tours | Medium–high | Cultural experiences page |
Best initial target: “Marrakech to Merzouga desert tour.” It describes a specific route and experience, so it is more closely aligned with a tour booking than a broad query such as “Morocco travel.”
2. Keyword clusters: build your SEO around these pages
Instead of using every keyword on the homepage, assign a different primary keyword to each relevant page. This helps you avoid multiple pages competing for the same search.
Priority 1
Main page — Morocco Private Tours
- Primary:
Morocco private tours - Secondary:
private Morocco tour packages,custom Morocco tours,private guided tours Morocco - Goal: attract travelers looking for personalized itineraries.
Priority 2
Marrakech to Merzouga
- Primary:
Marrakech to Merzouga desert tour - Secondary:
4 day Marrakech to Merzouga tour,Marrakech Sahara tour,Merzouga camel trek - Goal: generate enquiries for your desert routes.
Priority 3
Seven-day Morocco itinerary
- Primary:
7 day Morocco tour with Sahara Desert - Secondary:
Morocco itinerary 7 days,7 day Morocco private tour,Morocco 1 week itinerary - Goal: reach people planning a full holiday.
Priority 4
Luxury Sahara experience
- Primary:
luxury Sahara desert camp Morocco - Secondary:
luxury Merzouga desert camp,private Sahara Desert experience,Morocco desert glamping - Goal: attract customers interested in comfortable desert stays.
Priority 5
Family and honeymoon tours
- Primary:
Morocco family tour packages - Secondary:
private Morocco family vacation,Morocco honeymoon tour package,romantic Sahara desert tour - Goal: attract customers with specific travel needs.
Your existing website already has pages covering several of these routes and a honeymoon offering. Improve those pages before creating near-duplicate pages for every variation of a keyword.
Discovery Sahara Tours
3. How to verify actual monthly searches in the USA
Use Google’s official tool: Google Keyword Planner.
- Sign in to Google Ads and open Tools → Planning → Keyword Planner. You may need to complete account setup and provide billing information to access it.
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- Choose Discover new keywords, then select the option to start with keywords.
- Paste the keyword list below into the tool.
- Set the location to United States, the language to English, and the network to Google.
- Record average monthly searches, competition, and top-of-page bid estimates. Check the historical trend and seasonal changes, too.
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Copy this keyword list into Keyword Planner
morocco private tours morocco tour packages morocco sahara desert tours marrakech to merzouga desert tour 3 day desert tour from marrakech 4 day marrakech to merzouga tour 7 day morocco tour with sahara desert morocco itinerary 7 days luxury desert camp morocco merzouga camel trekking private morocco tour with driver morocco family tour packages 10 day morocco itinerary with sahara morocco honeymoon tour package authentic morocco cultural tours morocco tour operator
